-
Determine
unique market segments,
-
Identify
the attributes of high-value
prospects,
-
Identify
key attributes of customers for each
of your products,
-
Select
promotional strategies tailored to
each customer segment,
-
Determine
which marketing activities has
greatest impact,
-
Optimize
your promotional campaigns,
-
Improve
cross-selling and up-selling, and
-
Identify
new prospects.
|
|
InfoMaker
provides the quantitative expertise to
evaluate marketing programs and
maximize customer knowledge.
We mine
data from data warehouses, websites,
surveys, and third party sources.
InfoMaker consultants apply
specialized techniques from the
disciplines of statistics, data mining, and operations
research. We use
sophisticated techniques, such as, decision trees,
neural networks, logistics regression,
clustering, time series analysis, sequence analysis, and linear
programming to name a few.
Our
data mining methodology is based on
the CRISP-DM process model.
|
